Digital Marketing
There’s something slightly absurd about a marketing agency telling you how to evaluate marketing agencies. So take this with the appropriate pinch of salt — but the advice below is the same advice we’d give a friend, including the parts that don’t flatter us. The problem you’re facing is that every agency website in Kenya […]...
Digital Marketing
Social media is usually the first thing a Kenyan small business outsources. It’s also the service where quotes vary most wildly — one agency says KES 15,000, another says KES 120,000, and both claim to be doing the same thing. They aren’t. Here’s what the ranges actually mean, and how to work out which one […]...
Digital Marketing
Ask five agencies in Nairobi what digital marketing costs and you will get five different answers, most of them ending in “it depends” and a link to a contact form. That is not much help when you are trying to plan a budget. So here are actual numbers. The ranges below reflect what agencies and […]...
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