Digital Marketing
Try this before you read any further. Open Google on your phone and search for what you sell plus your town — “phone repair Eldoret”, “cosmetics Nairobi”, “welding Ruiru”. Whatever your version is. Are you there? For most Kenyan small businesses the answer is no. Not on the map, not in the results, nowhere. And […]...
Digital Marketing
There’s something slightly absurd about a marketing agency telling you how to evaluate marketing agencies. So take this with the appropriate pinch of salt — but the advice below is the same advice we’d give a friend, including the parts that don’t flatter us. The problem you’re facing is that every agency website in Kenya […]...
Digital Marketing
Social media is usually the first thing a Kenyan small business outsources. It’s also the service where quotes vary most wildly — one agency says KES 15,000, another says KES 120,000, and both claim to be doing the same thing. They aren’t. Here’s what the ranges actually mean, and how to work out which one […]...
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